Small business guides

Rank higher with local SEO tactics

Compete for local leads by improving your website’s visibility in Google Search and Maps results.

How to market your business locally

Explore 10 essential ways to raise awareness of your local business and level up your marketing.

How to sell your services online

Read 8 steps to establish a unique niche for your business and stand out to your target audience.

Find the right brand ambassadors

Connect with customers, team members, influencers and business partners to champion your brand.

Take bookings from trade shows

Ensure new leads have an instant route to booking from your booth, business cards, displays, merch and more.

How to generate more leads

Utilize the most impactful channels to find potential customers online, from social media to directories.

Go global with convenient video services

Create a new stream of revenue by offering consultations, webinars and other services virtually.

Bring more customers to your website

Boost your visitor count using video lead magnets, engaging social media posts, targeted emails and more.

Create a custom online booking system

Share your real-time availability online and enable leads to book without needing to contact you.

Build a solid booking website

From Wix to Shopify, there are countless cost-effective site builders to help you showcase your brand online.

How to increase brand loyalty

Skyrocket return business and positive word-of-mouth with these 10 ideas to create a loyal community.

Brand your business on social media

Develop an instantly recognizable online presence and show the world why your business stands apart.

Host an exclusive loyalty event

Throw an event to reward your top customers and introduce your services to an even wider audience in your area.

Level up with the best branding tools

From color palettes and logos, to email templates and hashtags, these online tools amplify your branding.

How to outsmart a marketplace

Read our small business guide on ditching the commissions and avoiding common pitfalls of service marketplaces.

How to share your calendar availability

Reduce the back and forth with your team and customers by sharing your real-time availability online.

The ultimate guide to QR codes

Add a QR code to online and offline marketing items. Leads and customers simply scan to book.

Offer more accessible booking

Share your Booking Page in different languages for easier navigation and higher-quality experiences.

Add a form to your online booking system

Collect more information before appointments and tailor your services to the needs of your customers.

Optimize your Google Business Profile

Display photos, reviews and a Q&A, then enable Reserve with Google to let people book from Search and Maps.

How to protect your time at work

Get 5 tips to minimize distractions and ensure high-priority tasks are completed on time.

Receive and track payments online

Learn how to get paid online ahead of bookings and sync the details to your bookkeeping app.

How to automate your front desk

Cut down the need to follow up via phone, chat and email by enabling customers to book online at any time.

Find the best shared calendar app

Learn what to consider when choosing a calendar for your team, from business size to core functionality.

Manage your calendar on mobile

Stay in the loop with booking updates, assign tasks to your team and contact customers from one app.